...www.gowfb.com is definitely in the top 1%-tile of sites that you’ll find on the Web. Yes, they are a bricks and clicks business that depends hugely on e-commerce to market and sell products. So they had better have a good site, right? Yes, but that’s no excuse for the huge percentage of businesses (with or without things or services to sell online) to operate such pathetic web sites.With a follow up analysis by Nina Vaught, NoSpin Marketing's latest Debunker explains how good websites can improve:
My sidekick Clint says, “It’s obvious that you’ve put a huge amount of work into your site. Keep on doing what you’re doing—updating your site regularly, enhancing it, and trying new search techniques to increase traffic and conversions. More sales will come."
...I critiqued a very good web site--but then asked Nina Vaught, one of only a few hundred certified web “usability” experts on the globe, to take a look at the same site from her unique perspective. I learned a lot, as did Wholesale Furniture Brokers (which has already made some site changes) and hope that you will too. See Nina’s usability analysis that focuses on the user’s expectations when visiting a site—illustrating how even good sites can always improve. And if you’re interested in a usability analysis of your site (or other content and search engine marketing), please let me know.